LOCKET ONLINE PRIVACY AND SECURITY
Last Modified: December 21, 2021
At Locket, our purpose is to help our customers capture, preserve, and share
life’s important moments through professional and personal photography.
We are equally committed to respecting your privacy.
This Privacy Notice (“Notice”) explains how LOCKET collects and uses
personal information, and the choices you can make. This Notice applies to
your use of getlocketapp.com and our other LOCKET websites, applications
and services that link to this Notice. This Notice also addresses information
we collect from you when you contact one of our customer service
representatives, or when you respond to a survey or enter a contest or
sweepstakes that we administer.
Our Sites and Apps may be linked on other websites or may contain links to
other websites. Our Privacy Notice only applies to our Sites and Apps, and
we are not responsible for the privacy practices, security standards, or
content of other sites. You should check the privacy policies of those sites
before providing your personal information to them.
We encourage you to read this Privacy Notice in its entirety before using our
services. By creating an online account, using our services, or making a
purchase with our brand, you acknowledge that you have read and agree to
this Privacy Notice. Your use of our Sites and Apps is also subject to
our Terms and Conditions.
What personal information do we
collect? How do we use that
information?
We collect various types of personal information when you register with our
websites, mobile sites or mobile applications (our “Sites and Apps”);
purchase any products or services from us; contact one of our customer
service representatives; register for customer rewards programs; or
complete a survey or enter a contest or sweepstakes that we sponsor. This
information may be collected directly from you (for example, when you
complete our forms or enter your information on our websites to make a
purchase) or indirectly through your device or browser when you visit our
Sites and Apps.
We use your information to fulfill product orders, to customize and improve
the advertising and content you see, to offer suggestions for personalized
products based on your content, to deliver marketing communications and
promotional materials that you may be interested in, to contact you and
provide customer service, to protect the security or integrity of our
databases or websites, to detect and prevent fraud or illegal activity, to take
precautions against liability, to detect and remediate violations of our Terms
of Use or other misuse of our Sites and Apps, to develop and improve our
products and services, and for internal operational purposes.
The following chart describes what categories of personal information we
may collect, how we collect that information from you, the business
purposes for which we generally use such information, and which types of
trusted third-party service providers we may share that information with:
Personal Identifiers (Customer Name, Postal Address, Phone Number- E-
mail Address, Social Media Handle, Age, Gender)
· Maintaining and servicing your account
· Providing customer service
· Processing and fulfilling your orders
· Processing payments on your orders
· Fulfilling customer rewards
· Advertising and marketing our products to you
· Detecting security incidents and protecting against malicious, deceptive,
fraudulent, or illegal activity
User-Generated Content (including photos and projects)
· Processing and fulfilling your orders
· Providing customer service
· Providing you customized product recommendations
· Helping you tag and organize your photos
· Analytics to improve our products and services
Payment information (credit card information, checks)
· Processing payments on your orders
· Detecting security incidents and protecting against malicious, deceptive,
fraudulent, or illegal activity
Commercial Information (purchase date, purchase totals, product
types)
· Providing customer service
· Processing and fulfilling your orders
· Processing payments on your orders
· Analytics to improve our products and services
· Advertising and marketing our products to you
Internet or Electronic Network Activity Information and Geolocation
Information
(IP Address, Cookies, Website Browsing and Interaction Activity, Other
Device or Browser Identifiers)
· Enhancing your user experience
· Analytics to improve our products and services
· Advertising and marketing our products to you
· Detecting security incidents and protecting against malicious, deceptive,
fraudulent, or illegal activity
Website login credentials
· Maintaining and servicing your account
· Providing customer service
· Processing and fulfilling your orders
· Detecting security incidents and protecting against malicious, deceptive,
fraudulent, or illegal activity
Inferences about customer preferences and characteristics
· Enhancing your user experience
· Analytics to improve our products and services
· Advertising and marketing our products to you
In addition to any personal information that you might provide when you do
things like buy our products and services or create an account with our
brands, we may also have access to other information about you if you
interact with our brands via social media, or in certain other situations.
Social Media
If you log into your account with any of our brands through a social media
site, we will also have access to certain information from that site, such as
your name, account information and profile photo, in accordance with the
site’s account verification procedures. If you subsequently want to unlink
your social media account, please contact customer service or use available
tools on the site.
If you interact with content on our social media profiles (for example, if you
“like” or share a post from one of our brand’s Facebook, Twitter, or
Instagram accounts), those social media sites may share information about
you with us, including your public profile, e-mail address and friend list. If
you choose to “like” or share content, information about you may be publicly
displayed on the social network, depending on your privacy settings. If you
post information on a social media or another third-party service that
references our brands or our products and services (e.g., via a Twitter
hashtag), we may publish your post on our social media accounts or
websites. For more information about the privacy practices of any social
media sites that you may use to log in to your account or to interact with
our brands, you should review the privacy notice of that social media site
and check your privacy settings through that site.
Other Information Contained in Your Photos
When you upload your photos to our platforms or give us permission to
access the photos stored on your device, your photo content may also
include related image information such as the time and the place your photo
was taken, tags and similar information stored by your image capture
device. For more information, see the section titled Your Photos, below.
Cookies
We and our service providers collect information about how you use our
services – for example what web or mobile pages you have viewed – to
analyze trends, generate analytics, provide a better user experience,
improve our products and services, detect and prevent fraud or security
incidents and gather broad demographic information for aggregate use. Our
Sites and Apps use pixel tags, web beacons, and similar tracking
technologies (collectively referred to as “Cookies”) that are created when
you use our online services and are stored on your computer or mobile
device.
Cookies help us offer convenient features like storing the contents of your
shopping cart until you are ready to check out, remembering your login and
account settings, recognizing your browser when you visit, customizing your
current and future visits, and providing you with information about products
that interest you. Cookies help us personalize your experience and save time
during checkout. We also use the information we collect to compile statistics
about our visitors and their use of our site to monitor site traffic, develop
marketing programs, and improve our website design and content.
We use the information collected by our third-party service providers using
Cookies to analyze and track data, improve our services, determine the
popularity of certain content, and better understand our users’ online
activity. Our service providers may also show you advertisements for our
products and services on other websites, and may combine this information
with other information those service providers have gathered about your
visits to those other websites so that the advertisements you receive are
more likely to be of interest to you.
How do we share your
information with third parties?
We do not sell, license or share the personal information we collect
with unaffiliated third parties for their marketing purposes. We may
share personal information in the following situations.
Service Providers
We sometimes use third-party service providers to act on our behalf, for
example to help us fulfill your product orders, process payments, enhance
and personalize your shopping experience with us, or to deliver our
advertisements. Our service providers may receive your name and contact
information, payment information, photos and other content you upload to
our Sites and Apps, information about purchases you’ve made, cookies and
other device identifiers, IP address, and website browsing and interaction
activity. These service providers are only allowed to use your information in
connection with the specific service they provide on our behalf.
Law Enforcement, Mergers, and Other Situations
We may be required to share your personal information in other, limited
circumstances. For example, we may be required to share certain
information to respond to a subpoena or similar judicial process, to comply
with state, federal or local laws, to protect the security or integrity of our
databases or website, to take precautions against liability, in the event of a
corporate reorganization or, to the extent required by law, to provide
information to law enforcement agencies. If necessary, we may also share
information with law enforcement without a subpoena or similar judicial
process if doing so may help protect the personal safety of a customer, a
photo subject, or members of the public. We reserve the right to report to
the appropriate law enforcement or government agencies any information
that we believe may be evidence of criminal activity or violation of any
applicable law.
Additionally, your information may be transferred to another organization if,
for example, we transfer the ownership or operation of the Sites and Apps
because we have merged with or have been acquired by another
organization, or if we liquidate our assets. In those cases, the new
company’s use of your information will still be subject to this Notice and the
privacy preferences you have expressed to us.
What options do you have to limit
our collection and use of your
personal information?
You have choices about how your information is collected and used. You can
notify us of your preferences when you create an account with us, and if you
would like to review, correct or delete your account information on our Sites
and Apps, you can do so by logging in to your account or by contacting us
directly. There may be times when we are unable to fulfill your request – for
example, if providing access to your personal information would reveal
confidential commercial or proprietary information or personal information
about someone else (and we cannot separate your data), if we are
prohibited by law from disclosing the information, or if we have a legal
obligation to retain certain data. We may require additional personal
information from you for the purposes of verifying your identity and rights.
If you are a resident of California, please click here to learn more about your
rights.
Opting out of Marketing Communications
If you no longer want to receive marketing communications from us, you
can unsubscribe by following instructions contained in the messages you
receive, by changing your marketing preferences through your Account
Settings, or by contacting us through the Contact Us page of any of our
brands. We reserve the right to send you certain communications relating to
the services we provide, such as service announcements and administrative
messages (for example, communications related to a pending order, an
unresolved customer service issue, or a Notice update). We do not offer you
the ability to opt-out of receiving those communications.
Cookie Options
If you don’t want our Sites and Apps to collect information using Cookies,
you can change your web browser settings to reject Cookies from the site or
to alert you before a cookie is placed on your computer. Each browser is
different, so you should check your browser’s “Help” menu to learn how to
change your cookie preferences. Please note that cookie-based opt-outs only
apply to the specific computer and browser on which the opt-out cookie is
applied. If you accept a cookie, you can delete it at any time through your
web browser. If you choose not to accept Cookies, though, you will not be
able to enjoy all the features available to our registered users.
The Network Advertising Alliance (“NAI”) and the Digital Advertising Alliance
(“DAA”) offer opt-out tools to help you manage your choices for participating
companies that use Cookies for Interest-Based Advertising and cross-app
advertising. For more information about these tools please visit: NAI Opt-
Out Page and DAA Opt-Out Page. You can also opt out of Google cookies by
installing Google Analytics’ opt-out browser add-
on https://tools.google.com/dlpage/gaoptout, and/or the Google Advertising
Cookie out-out browser add-on.
“Do Not Track” is a preference you can set in your web browser to let the
sites you visit know that you do not want them collecting information about
you. Our sites do not currently respond to “Do Not Track” settings.
How do we keep your information
secure?
Although no website, application, database or system is completely secure or
“hacker proof,” we have safeguards in place to protect against unauthorized
access and disclosures of the personal information we control, including
technical, physical and administrative safeguards and security measures.
Despite these measures, however, we cannot guarantee that our information
security safeguards will never be compromised.
How do we make updates to this
Notice?
As we implement new technology and introduce new services or otherwise
change our privacy practices, or in response to changes in applicable laws or
regulations, we may modify this Notice and provide notice to you by posting
updates on this page. Please check back periodically to view any updates.
Changes to our Notice will become effective when posted. If we change this
Privacy Notice in a material way, we will endeavor to promptly notify our
customers. Your continued use of our websites, mobile applications and/or
other services following such notice acknowledges your acceptance of such
updated terms.
How can you contact us with
questions about your privacy or
this Notice?
For further information regarding this website privacy statement or related
LOCKET policies and procedures, please contact: info@getlocketapp.com
Your Photos
At LOCKET, we are all about pictures!
The photos and other content that you upload to your LOCKET account
(“Your Content”) may include personal information about you or others, and
this section of our Privacy Center addresses frequently asked questions
about Your Content.
Do you share the photos that I upload to LOCKET?
At LOCKET, we value the trust you place in us when you store Your Content
on our platform, and we can assure you that we treat Your Content as
private information that belongs to you. We share your photos only in the
following circumstances:
If you ask us to. Enabling you to share your photos electronically is one of the
key benefits we offer at LOCKET.
Order fulfillment. In order to provide our service, the LOCKET employees and
agents who work to fulfill your order and service your account may see your
Content in the course of performing their jobs. Similarly, if you order a product
that includes Your Content, we may share Your Content with third party partners
who help us fulfill your order. These parties are only allowed to use your photos
to perform services for LOCKET, though – they can’t use them for any other
purpose.
Does LOCKET use my photos in advertisements?
No, LOCKET does not use your photos in our advertisements. Photos you
upload to LOCKET may be incorporated into product recommendations that
appear on your LOCKET homepage or in communications we send to you,
but these photos aren’t used in public advertising, and only you will receive
customized product recommendations made using your photos. You may opt
out of receiving such communications from us and change your contact
preferences within your account at any time.
Does LOCKET collect information from my photos and projects? If so,
how do you use it?
What we collect. When you upload your photos to our platform or give us
permission to access the photos stored on your device, your photo content may
also include related image information such as the time and the place your photo
was taken and similar “metadata” captured by your image capture device. If you
wish to restrict the capture of image metadata in your individual photos, please
adjust the settings on your image capture device.
How we use it. We may analyze your photo content and metadata to help you
tag and organize your photos and to make personalized product suggestions to
you based on those photos, such as showing you how your pictures may look in
a collage or other LOCKET product. We may send you reminders and
suggestions based on the information you include in your projects, such as
birthdays and anniversaries.
How long does LOCKET keep my photos? What are my options?
A key benefit of the LOCKET offering is the preservation of all of your
memories in one simple spot – for a fee. As a LOCKET account holder, you
control what is retained in your account and how long your account remains
active.
If you delete LOCKET photos from your account, they will be removed from
your LOCKET app and web interface immediately, and we will permanently
delete them from our system in the regular course of business.